Affiliate Marketing or referral program is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing.[citation needed] Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. [1] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
One of the best referral or affiliate program to check out is adbrite.
AdBrite, Inc. is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise.
AdBrite serves ads on 112,009 sites, according to their published stats [1], and is the 10th largest ad network on the Internet, according to Media Metrix. Attributor survey ranked AdBrite as the 6th largest ad server in 2008 with a 2% share of the market.
AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004.
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